About - The Honey Rock

The Honey Rock is a premium product development and distribution company with the mission to bring artisanal, high-quality food and food-related products to those who appreciate a good, wholesome life.

Founded by Solomon Huang, a former consumer research executive and an advocate for the belief that “good food makes good life”, products from the company have been given the thumbs-up and endorsed by him and his family.

The name, Honey Rock, implying “honey in the rock,” signifies strength, purity, and natural goodness, and the company sets itself apart through its commitment to select and curate with care and rigour, and to represent only artisanal food and food-related products of outstanding quality.

The Honey Rock’s entry into the premium food market began with HoneymanUK’s exceptional honey, a distinguished European honey producer known for crafting premium quality products.

As the official distributor of HoneymanUK’s products in Asia, each product meets the highest standards, ensuring that customers experience the best of what nature offers.

As Solomon experienced the unique health benefits, enjoyed the flavours derived from specific flowers, and witnessed his family’s delight in the delicious honeys, he was determined to find ways to buy these products for his family and deliver the same to his customers. He undertook extensive research to learn about HoneymanUK’s products, how to import and export, and in late 2023, a Singapore government grant enabled The Honey Rock to become an international export business.

Going forward, The Honey Rock aims to expand its portfolio with many more new and exceptional offerings.

“Choosing The Honey Rock means choosing quality, taste, health, and a deeper connection with food. It’s choosing a company that treats customers as family, suppliers as partners, ensuring that each product adds to the experience of wellness, the joy of sharing, and nourishment of family bonds.”